Norwegian has agreed to acquire Nordic Leisure Travel Group (NLTG), a leading Nordic provider of hotels and leisure travel experiences, in a deal designed to create a larger, more integrated travel group across the region.
The transaction will bring together some of the best-known names in Nordic travel, including Ving, Spies, Tjäreborg, Globetrotter and Sunclass Airlines, alongside Norwegian and Widerøe. By combining NLTG’s strength in package holidays, hotels and leisure travel with Norwegian and Widerøe’s airline networks, the group aims to offer customers a broader and more joined-up travel proposition.
Together, Norwegian and Widerøe currently carry around 27 million passengers a year. With NLTG added to the group, the combined business is expected to serve approximately 30 million customers annually. It will operate close to 160 aircraft, alongside extensive tour operating and hotel activities.
The acquisition will create a vertically integrated Nordic travel company covering both leisure and business travel. Customers will be able to book individual flights through Norwegian and Widerøe, while also gaining access to complete holiday packages through Ving in Norway and Sweden, Spies in Denmark, Tjäreborg in Finland and Globetrotter.
For travellers, the deal is expected to mean a wider choice of destinations, easier booking processes and a smoother end-to-end travel experience. For the companies involved, the single ownership structure is intended to support closer coordination, unlock synergies, sharpen performance and create stronger customer value.
The transaction also includes NLTG’s profitable own-brand concept hotels in destinations such as Spain, Greece, Cyprus, Thailand and Türkiye. These hotels are expected to benefit from a stronger flow of customers through the enlarged group’s combined airline and tour operations.
Norwegian said the acquisition will add a new hotel and leisure experience business with its own established brands. The deal is also expected to increase annual group operating revenue by almost 50%, underlining the scale of the shift for Norwegian as it moves deeper into the packaged travel market.
