Finalizing their third technology-related investment within a year and after investing in Fleet Logistics and cargo.one. startups, Lufthansa Group and the Lufthansa Innovation Hub have now invested heavily in a research alliance with Hopper which will be focussed on the subject of artificial intelligence. The two companies are looking to establish a long-term collaboration involving predictive analytics models and flight-demand forecasting. Hopper operates one of the world’s most innovative travel booking apps. By leveraging powerful machine learning and AI, Hopper’s proprietary technology accurately predicts flight and hotel prices.
Additionally, the intention is to utilize AI to learn customer preferences at a much deeper level in order to provide personalized recommendations for additional services or upgrades.
According to Christian Langer, Vice President Digital Strategy, Lufthansa Group: “Hopper operates one of the world’s most successful flight booking apps and has developed a unique AI-based technology. With this research alliance, the Lufthansa Group is further expanding its expertise in this area. This will enable us to provide our customers with even better data-driven, tailor-made offers in the future. This is one of the central goals of our digital strategy for this year,”
“We are thrilled to have Lufthansa Group and Lufthansa Innovation Hub as partners in research as we further our expansion into Europe,” said Frederic Lalonde, CEO of Hopper. “The combination of local market knowledge and dedication to exploring the upper bounds of AI makes this an ideal partnership for Hopper as we double down on our efforts to bring the best in travel booking to a global audience.”
