The Lufthansa Innovation Hub (LIH) opened its first foreign office in Singapore on Monday, 28thof January.
The expansion of the aviation group’s digitalization and innovation unit, established in 2014, is a strategic response to the rapidly increasing importance of the Asian technology sector for the future of travel and mobility.
The focus of the LIH Singapore will initially be on an in-depth exploration of specific market developments in the context of the digitalization of travel and mobility, as well as on establishing a network of relevant tech players and the first strategic partners on site. This is the first initiative of its kind by a Western airline on the Asian continent. A first alliance with INSEAD has already been launched and further collaborations are currently explored with established players in the market:
The LIH and INSEAD in Singapore, one of the world’s leading business schools, have concluded a research alliance on the topic “The Future of Work” and its explicit relevance for the transformation of business travel. The research project is led by Trend & Market Intelligence specialists of LIH in Singapore and Berlin. The aim is to publish key findings in a whitepaper and to implement them a test project, which will be validated in conjunction with the Lufthansa Group.
