Sabre Corporation has signed a new partnership with Taiwan’s newest carrier, STARLUX Airlines. The long-term agreement to connect to Sabre’s GDS platform, will provide the airline access to Sabre’s rich global travel marketplace, comprising over 425,000 travel agents worldwide; supporting the carrier as it aims to become a leading luxury, full-service boutique carrier within the Asia Pacific region and beyond.
With its inaugural flights to Penang (Malaysia), Da Nang (Vietnam), and Macau (China), having taken off in January, STARLUX Airlines aims to grow its passengers amid extensive plans to grow its fleet and unveil new destinations throughout Asia and North America over the coming years. In addition to providing the carrier with the ability to market and feature its content to Sabre’s extensive global network of travel agents, the agreement will also give STARLUX the capacity to leverage a wide range of services under the Sabre GDS to promote, personalize and sell its products to travel management companies, corporate travel departments and travel agents around the world.
