Finnair, the Finnish flag carrier focused on connecting Europe and Asia, and Sabre Corporation, the software and technology company that powers the global travel industry, have announced a new worldwide distribution partnership.
Following the agreement, Sabre will resume distributing competitive global Finnair content to hundreds of thousands of travel agents and thousands of corporations worldwide through Sabre’s travel marketplace.
“As we ramp up our operations globally, it is imperative that customers have choice and flexibility in booking through their preferred direct or indirect channel”, says Ole Orvér Chief Commercial Officer, Finnair. “Travel agents contribute significantly to helping people regain the confidence to travel, which is absolutely essential for our industry as a whole. We truly value the commitment of our travel agency partners and are happy that we can connect to them through Sabre’s marketplace.”
