flydocs, the digital asset management solution provider has announced its rebrand towards a partner and digital innovation driven approach aligned to its new strategy. The rebrand which includes a new visual identity and brand story marks the next stage of flydocs’ strategic growth.
After over a decade of being widely recognized as a global leader in digital records management for the aviation sector, flydocs now has ambitions of revolutionizing the future of the commercial aviation asset lifecycle. In this new chapter, the brand identity takes on a more modern and minimalistic view to complement the simplified messaging that flydocs will be driving in the market to support its strategic ambition of becoming the partner of choice for its employees, customers, and the wider aviation industry.
Speaking on the rebrand, flydocs CEO Andre Fischer said: “This process has been extremely exciting for me personally and it’s certainly an important milestone for all of us here at flydocs. We have now developed a clear strategy which triggered the inception of our new brand story which is all about simple messaging, sustainable partnerships and digital technology. We are very intentional about being customer-centric and driving innovation whilst living our core values of transparency, respect and collaboration. This rebrand really supports us in repositioning ourselves very uniquely as a trusted partner that delivers real value through our global team of experts and our digital solutions.”
To coincide with the rebrand, flydocs launched a new website that continues the evolution of the new creative identity, vision, mission and values, better aligning to its true value proposition. The website showcases the new flydocs brand identity with a focus on brand experiences of its people, asset solutions and industry partners.
