Swiss International Air Lines (SWISS) has appointed Stefan Vasic as its new Head of Marketing. In his new function, which he will assume on July 1. Vasic will be responsible for SWISS’s marketing communications in Switzerland and for implementing all marketing actions within the overall framework of the Lufthansa Group’s global marketing strategy. He will report to Head of SWISS Brand Experience Caroline Drischel, who took up her new position in charge of the amalgamated departments of Brand Management & Marketing Communication and Product Management, with overall responsibility for the customer experience throughout the travel chain, on February 1.
Vasic has held a range of positions at SWISS since 2007. He is presently Head of Sponsoring & Events, Social Media and Tourism Partnerships, with responsibility for the SWISS sponsorship portfolio, partner management, event logistics, newsletter marketing and social media strategy. Prior to this he served as a SWISS media spokesperson for a number of years.