Canadian leisure airline Air Transat, has announced the appointment of Sonia Kurek as its new Commercial Director of UK, Ireland and GSA Markets.
Joining Air Transat on November 1, 2021, Kurek will lead the airline’s global team to develop its commercial strategy, including all sales and marketing activity across every distribution channel. She will lead revenue responsibility in markets across Europe and the Americas, including the UK, Ireland, Portugal, Italy, Croatia, Spain, Greece, the Dominican Republic, Mexico and Haiti.
Kurek joins Air Transat from British Airways, where she first started in 2004 as a Corporate Account Manager, looking after corporates and TMCs. Several promotions followed, culminating in the role of Sales Manager – Specialists Markets at the airline, where she managed the distribution of a varied portfolio and needs of customers including Groups, MICE, Retail/OTA, Cruise, Sports, Students, Tour Operators and Specialist Agents.
