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MENA Cargo positioned to profit from China’s e-commerce boom through new partnership

MENA Cargo has a new strategic partner in China’s Choice International Forwarding Company. MENA Cargo will support Choice Group’s one-stop logistics services in the Middle East and Africa by offering capacity and guaranteed uplift on B737 300F and B777 200ER-type aircraft. The agreement was signed in Bahrain on August 6th, and the first flight was operated on October 30th 2021, from Hong Kong to Nigeria, via Bahrain in the Kingdom of Bahrain.

The Hong Kong to the Middle East and Hong Kong and Nigeria routes will help fill a capacity shortfall to meet surging demand for air cargo. Global demand is being driven mainly by increasing global e-commerce, with many products and components originating from Chinese territories. MENA Cargo is targeting underserved markets in Africa, the Middle East and Asia, so this latest development is an ideal strategic fit.

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Tamar Jorssen
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