SITA has appointed Matthys Serfontein as President, Americas. Serfontein returns to SITA after a two-year hiatus to drive SITA’s growth in the Americas, where travel has rebounded sharply in the wake of the pandemic. Serfontein will be key to bringing SITA’s vision of greater agility, efficiency and sustainability to the air transport industry through digitalisation.
Serfontein has many years of experience in the aviation sector addressing portfolio and business development, previously having served as President of Air Travel Solutions at SITA, where he oversaw the development of SITA’s airport and border solutions. Prior to that he served as Regional Vice President for Airport Solutions in Africa. Before joining SITA, he held several senior management positions at Airports Company South Africa, e.Airports Ltd, and OSI Airport Systems.
