Aircraft manufacturer ATR has signed a Letter of Intent (LoI) for up to 36 aircraft with Feel Air Holdings at the Farnborough Air Show. Feel Air is a new Japanese regional airline holding company created with the purpose of revitalising Japan's regions. Feel Air will use its unique franchise business structure to gradually establish a family of regional airlines that will cover different areas within Japan.
Feel Air has chosen ATR aircraft for its excellent performance as a route opener. The airline intends to establish new regional connections throughout the Japanese archipelago, which has close to 100 airports in operation. Its aim is to improve inter- and intra-regional mobility as never before, creating a sustainable flow of people and goods and contributing to local economies in an affordable and responsible way.