Guillermo Medina Moralejo will join Wiremind Cargo on December 1, 2022, as its Vice President Business Development, responsible for sales, commercial strategy and marketing functions.
Medina Moralejo was educated in the United Kingdom, and has spent the past six years in Asia, predominantly in Hong Kong where he will remain based in his new function with a view to expanding Wiremind Cargo's footprint to key Asian markets.
He will join Wiremind Cargo from Lalamove, a crowd-sourced logistics start-up where, as Head of Corporate Solutions, he created and implemented the company's corporate sales strategy across 11 markets in Asia and Latin America. Prior to this, he held various positions within Cathay Pacific, including Executive Assistant to the airline's group CEO and as Manager of Cargo Customer Insights.