Emirates has sealed an agreement with the Ministry of Foreign Affairs of the Bahamas to promote tourism to the Caribbean archipelago. The airline and the Bahamas' Ministry of Tourism will embark on joint initiatives to boost visitor traffic into the islands from key markets across Emirates' network.
The Memorandum of Understanding (MoU) was signed by HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and Chief Executive and HE Tony Joudi, Ambassador of the Bahamas to the UAE and the State of Qatar at the Emirates Group headquarters.
Spread across 16 major islands, the Bahamas boasts more than 100,000 square-miles of the world's clearest ocean. Its coveted beaches and pristine shorelines make the Bahamas one of the most popular tourism destinations in the Caribbean, offering a rich mix of leisure and cultural activities for visitors.
Under the MoU, both parties will partner on joint promotional campaigns to benefit the airline and boost tourist arrivals into the Bahamas, by showcasing the destination's appeal to visitors and holiday-makers. The agreement will see also marketing activities including media and trade familiarisation trips, in the first quarter of 2023.