Oliver Krueger will become new Chief Marketing Officer of the Lufthansa Group. Krueger will assume responsibility for the areas Brand, Loyalty, Ancillaries and Marketing with immediate effect. He is also responsible for Miles & More GmbH and reports directly to the Executive Board of the Group.
Krueger has more than two decades of international experience in the areas of strategy, marketing and sales. In his professional career, he has been able to apply this experience in various international management positions for global marketing, innovation and brand transformation. Most recently, as CEO of Lufthansa Systems, Krueger led the Lufthansa Group’s Technology & IT subsidiary and positioned it globally with a comprehensive portfolio of products for the aviation industry.
