Thai Airways has signed a long-term distribution renewal agreement with Sabre, a software and technology provider that powers the global travel industry. The agreement will ensure that Sabre-connected travel agencies continue to have access the airlines’ content worldwide while enabling the airline to retain its reach across Sabre’s network of global travel buyers and intermediaries. Additionally, the airline will take advantage of Sabre’s extensive global booking data to identify recovery and growth opportunities.
Thai Airways is primarily operating from Suvarnabhumi Airport and its secondary hub in Phuket. The airline typically serves around 40 international destinations and is a founding member of the Star Alliance. Thai Airways has resumed a significant proportion of its pre-pandemic international flights and is pushing forward with further recovery and growth plans. As Thailand surpassed its tourist number targets last year, and is expecting further recovery, particularly from the Chinese travel market, Thai Airways is poised to play an important role in future industry growth.
Sabre will be providing consulting services to help identify areas of potential opportunity for Thai Airways to increase efficiencies and enhance future revenue. “Our booking data includes detailed insights on itinerary, origin, connection, passenger type, length of stay, and other booking patterns. However, it’s important not just to have access to such data, but to be able to interpret and make the best use of it to support an airline’s business strategy and growth,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales.
