SITA, IT provider to the air transport industry, has announced that Patrik Svensson Gillstedt has joined the company as Senior Vice-President of Strategy and Growth Enablement. He will oversee SITA’s strategy for growth, as the company continues to help the air transport industry’s return to the skies, supported by the ongoing digital transformation of the industry’s travel processes.
Gillstedt’s responsibilities include driving SITA’s corporate growth strategy, value proposition, brand development, and innovation and ESG activities. He comes to his new role with over 19 years of consulting and corporate experience gained in a variety of companies from start-ups and scale-ups to corporate giants, such as McKinsey, Ericsson and Vodafone.
Gillstedt has been responsible for growth, transformation, and innovation strategies across a range of industries, including technology, retail, consumer goods and private equity companies. He brings to SITA and the air transport industry a wide range of experience in the commercialization of new technologies, operating model design, innovation, venture management and more.
Svensson Gillstedt said: “It is exciting to be joining SITA at a time when both the company and the travel industry are experiencing growth and when there is optimism about the future of travel once again. We are seeing the increasing adoption by the travel industry of many transformative digital technologies, both existing and emerging. So for me there could not be a more interesting time to be embarking on this new journey with a leading player in the travel technology space.”