For the 2023 edition of the Arabian Travel Market exhibition, an international travel and tourism event, Dubai-based carrier flydubai has chosen to unveil “The Business Suite”, a highly customised premium business class seat based on Safran's VUE platform. flydubai's interpretation of VUE will be introduced to a select number of the carrier's fleet of Boeing 737 aircraft. The new premium business-class offering will initially be introduced on aircraft operating on longer haul flights.
flydubai is the launch customer of this brand-new seat for the platform. Close collaboration with JPA Design, a multinational design company operating in the transportation, interiors, and product design arenas, has resulted in a uniquely flydubai, and best-in-class business-class seating product. The first aircraft is expected to enter into service by end of the year.
VUE is designed to offer passengers a similar experience to that of the most comfortable wide-body airplanes while maintaining an efficient cabin layout. The name VUE stems from the window-facing experience it delivers, giving each passenger an enjoyable view at all times thanks to reverse herringbone seats layout. This new seat will allow each passenger to benefit from a high degree of privacy, direct aisle access and a long lie-flat bed, setting new standards for single-aisle business class travel in the region. The seat selected by flydubai will be equipped with features such as a door, a wireless charger and customized storage areas. It features a 17.3” RAVE Ultra IFE screen manufactured by Safran.
