Datalex, a market leader in digital retail technology focused on the airline market, has confirmed the renewal of its long-standing partnership with JetBlue, New York’s Hometown Airline® and the U.S.A.’s sixth-largest carrier. This is the third contract renewal made by Datalex in recent weeks, in addition to partnership extensions with Air China and Air Transat.
The renewal with JetBlue extends the existing partnership for another five years, ensuring ongoing innovation across JetBlue’s digital retailing capabilities leveraging the Datalex product suite.
Datalex will continue to provide JetBlue with advanced merchandising capabilities to drive revenue, increase engagement and enhance customer experiences across its domestic, international and transatlantic markets.
Commenting on the partnership renewal, JetBlue’s Chief Digital and Technology Officer Carol Clements said: “Datalex is a highly valued partner to JetBlue in enabling our vision as a leader in innovation for our customers. We appreciate the partnership that allows us to differentiate JetBlue from our competitors.”
The company also announced that it has signed a new five-year contract with LATAM Airlines.
LATAM Airlines, Latin America’s leading airline group which carries over 62 million passengers a year will benefit from Datalex’s Shopping and Pricing solution through the Datalex Dynamic product. The partnership will enable LATAM Airlines to achieve its digital retailing ambitions as it scales across its indirect NDC channels.
