Datalex, a leading provider of digital retail technology for the airline market, has renewed its partnership with Edelweiss, a Swiss airline. As part of this partnership, Datalex will lead a new digital transformation plan that will enable the airline to accelerate its digital retailing strategy by moving to the latest version of Datalex’s product suite. The partnership renewal with Edelweiss extends for another five years, building on their longstanding relationship.
Edelweiss, a sister company of Swiss International Air Lines, operates from its base at Zurich, serving over 80 destinations. Datalex’s product suite will enable Edelweiss to achieve greater retailing excellence across all channels. The initial phases of the digital transformation plan will see Datalex software support omni-channel excellence for Edelweiss’s direct channel via Datalex Direct, as well as enhanced capabilities for ancillary merchandising through the Datalex Merchandiser product. To provide real-time control and reactivity, the renewal will include access to Datalex Digital Configurator tool, giving Edelweiss more autonomy to drive its digital retailing strategy. In later phases of the product transition, Edelweiss will benefit from the Datalex NDC product, used in conjunction with the Airline Assistant tool. Edelweiss will also benefit from a new cloud-based software solution that will allow the airline to receive real-time product updates.
During the official contract signing at Edelweiss’s Head Office in Zurich, Switzerland, Edelweiss’s CEO Bernd Bauer commented on the partnership renewal, stating that Datalex’s product suite and expert customer teams are crucial to enhancing Edelweiss’s digital offering. The airline has continued to strengthen its relationship with Datalex since their initial partnership in 2016.