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WestJet to begin integration of ultra-low-cost subsidiary Swoop

WestJet will begin to integrate its ultra-low-cost subsidiary Swoop
WestJet will begin to integrate its ultra-low-cost subsidiary Swoop © AirTeamImages

On June 9, the second collective bargaining agreement between WestJet and ALPA, the certified union representing pilots from both WestJet and Swoop, has been ratified. WestJet Group’s CEO, Alexis von Hoensbroech, expressed satisfaction with the agreement, emphazising its recognition of the value and contributions of its pilots. The agreement will be effective from January 1, 2023, until December 31, 2026.

As per the negotiated collective agreement, the WestJet Group will initiate the integration of its ultra-low-cost airline, Swoop. The process aims to fully integrate Swoop into WestJet’s mainline operations by the end of October, using an expedited approach. To minimise any impact on travellers, Swoop will continue operating its existing network until October 28, as scheduled. Employees of Swoop will transition to WestJet.

Von Hoensbroech expressed confidence in the decision and the future integration of Swoop into WestJet’s operations. The company’s strategy is focused on delivering reliable and affordable travel across the WestJet Group, drawing from the valuable experiences and knowledge gained from the Swoop business model. This integration will enable the airline to cater to a wider range of guests, as each aircraft in its fleet of 180 will offer ultra-affordable travel options and a premium in-flight experience.

The WestJet Group remains dedicated to engaging with communities and stakeholders to ensure the provision of crucial and affordable air travel throughout Canada.

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Tamar Jorssen
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