PLAY airlines, the Icelandic low-cost airline headquartered in Reykjavík, has hired Emilio Chacon Monsant as Head of Ancillary Revenue. Monsant has extensive experience in the airline industry. He joins PLAY after having served as Head of Revenue Management: Pricing & Commercial Planning. Before that he was Head of Ancillary Revenue at Ryanair. He has also previously worked for Vueling, Avianca and Aero Mexico.
Ancillary revenue has been on the rise at PLAY airlines and Monsant's hiring is an important step towards increasing this important revenue stream. Emilio´s role is to integrate work procedures between PLAY´s departments to put the airline in a great position to tap into existing opportunities for ancillary revenue and create new ones.
“Emilio's hiring is a great acquisition for us at PLAY. He brings a lot of experience into the airline which will be an advantage when it comes to increasing our ancillary revenue, an important part of our financial standing,“ said Sonja Arnórsdóttir, PLAY's Chief Commercial Officer.
Emilio comes from Barcelona, Spain, where PLAY already operates flights to eight destinations.
“I am thrilled to join PLAY at an exciting time in this young airline's history. PLAY has been in a steep ramp-up phase for the past two years but now has the all-important pillars to move into its next phase. It is in a perfect position to make great things happen and I am looking forward to achieving these ambitious goals with this great team,” said Monsant.
