Tour operator Apollo and SAS Scandinavian Airlines have announced that they will extend their partnership for the 2024 summer season. The option to extend is part of a framework agreement signed in 2021 and the extension is worth around SEK1.4 billion (£105 million). SAS will fly Apollo customers from around 15 locations in Sweden, Norway and Denmark to around 20 Mediterranean destinations in Greece, Croatia, Cyprus, Bulgaria, Spain and Türkiye.
“We are proud of the longstanding partnership with Apollo and thrilled that SAS also next summer will welcome Apollo customers on board. SAS continues to add new and more sustainable aircraft to our fleet, providing passengers with a more comfortable and sustainable way of travel,” says Paul Verhagen, EVP and Chief Commercial Officer at SAS.
Strategic partnerships, such as the one with Apollo, allows SAS to serve a seasonal demand that is important for Scandinavian travellers. Furthermore, it enables Apollo to offer direct flights from major cities as well as regional airports in Sweden, Norway and Denmark.
“For Apollo, it’s natural to continue the partnership with SAS. With a long history of providing high customer satisfaction and emphasis on being a driving force within sustainable aviation, we are confident that summer season 2024 will deliver great travel experiences for our customers,” says Tobias Jönsson, CEO of DER Touristik Nordic AB.
The agreement between SAS and Apollo covers flights from 15 locations in Scandinavia to 22 destinations in Europe.
Apollo is one of the Nordic region’s leading travel agencies, with almost 400 employees and a million travellers annually. Apollo, along with special agencies Golf Plaisir, Lime Travel, Xtravel and sports resort Playitas form the group DER Touristik Nordic AB. Since 2015 Apollo is part of the privately owned German group REWE, with over 300,000 employees. Apollo actively works for sustainable travel and social responsibility and we collaborates with SOS Children’s Villages, Ecpat and the Swedish Olympic Committee (SOK). Apollo has been Travelife-certified since 2016.
