Max Roberts and Belinda Finch join IFS’ leadership team

IFS, the global cloud enterprise software company, has made two senior appointments with Max Roberts and Belinda Finch joining the company’s executive leadership team as Chief Operating Officer and Chief Information Officer, respectively. The appointments underpin the company’s consistent performance trajectory as well as its longer-term plans for growth. Roberts joins IFS from Stripe, a financial infrastructure platform for businesses, where he was CEO of the UK business and latterly led the EMEA organisation through significant growth. His career spans over 25 years in the technology sector and specifically the enterprise software space where he held a wide variety of leadership positions at Oracle, Salesforce, and Stripe. He has also been a non-executive director of UK Finance.

As he steps into his new COO role, Roberts will work with the executive and wider leadership teams to develop IFS’s longer-term strategic products and services portfolios and develop the company’s strategic alliances and partnerships. Priorities will be aligned to continuing to drive innovation that not only meets customers’ needs, but also anticipates and responds to market demand, and delivers sustained revenue and margin growth for IFS. Roberts will take responsibility for IFS’s Industry, Service Management, and Enterprise Asset Management business units, and support IFS global sales and customer success teams in customer engagements.

Belinda Finch joins IFS from mobile giant Three, where, as CIO, she led Three’s digital transformation programme and worked closely with its product teams to drive system developments that would enhance customer experience. Finch’s previous experience includes senior leadership roles at Centrica and Vodafone as well as at Accenture and KPMG.

Finch’s leadership values have been recognised with accolades such as Women in Tech Excellence Awards 2022, CIO of the Year Finalist, and MVNO’s World Congress Woman of the Year Awards 2023.

In her role as IFS CIO, Finch will oversee the continuation of the company’s digital transformation journey and work with the executive leadership team to maximise the adoption of AI across the entire organisation, driving productivity and effectiveness as the company strives to deliver an outstanding customer experience.