Discover Airlines, a Lufthansa Group airline, has installed the fully-fledged AERENA Inseat System by AERQ – a provider for digital cabin solutions – in one of its A320 aircraft. The aircraft with tail sign D-AIUQ will serve medium-haul flights starting with the airline’s 2024 summertime schedule as of March 29, 2024. This implementation has been realised through a collaboration and innovation partnership between AERQ, Discover Airlines and Lufthansa Group Innovation Runway.
AERQ’s open IT platform AERENA, supported by a state-of-the-art cloud-based infrastructure, boosts digital cabin innovations throughout the travel journey and facilitates greater passenger engagement onboard the aircraft. It inspires interaction through a PED (personal electronic device) friendly environment. Thereby, the seat-centric Inseat System lifts the passenger experience to the next level.
With an Inseat System on a narrow-body aircraft for medium-haul flights, Discover Airlines provides a unique offer to its passengers. During these flights, various use cases will be tested to fully realise the potential of AERENA. Passengers can benefit from personalised offers and information digitally, including access to the onboard catering menu, to a variety of applications, such as booking tours for their destinations. This approach enables passengers to make even more effective use of their travel time.
Discover Airlines profits from AERENA’s agility that allows rapid updates of all content – AVoD (Audio/Video on Demand), the user interface or any application to move the experience and engagement to a new level. Onboard the AERENA-equipped D-AIUQ, Discover Airlines can customise its digital onboard product rapidly, allowing it to be truly distinguished from its competitors. By smart data capturing, analytics, and matching, Discover Airlines can learn about the passengers’ entertainment demands and address them specifically.
As a very important milestone for AERQ, an STC (supplemental type certificate) covering the installation of the AERENA Inseat System has been issued by EASA (European Union Aviation Safety Agency).
“We are very excited that AERENA now takes off and an airline as well as passengers get to experience what our platform has to offer. This is an important milestone for us and our parent companies,” said Arnd Kikker, Co-Managing Director at AERQ.
