Air Arabia and Panasonic Avionics have signed an agreement for the installation of eXW wireless in-flight entertainment (IFE) solution across Air Arabia's 172 aircraft.
The agreement extends an existing programme with six A321LRs already flying with Panasonic Avionics' eXW solution to include Air Arabia's Airbus A320neo, A321neo and A321XLR fleets. In total, 120 aircraft will be line fit at the OEM and another 52 aircraft will be equipped under a retrofit programme.
eXW is designed to deliver a premium experience to Air Arabia's passengers' personal devices. The wireless entertainment available to passengers will also feature a suite of digital solutions from Panasonic Avionics, including its ArcTM Moving Map, Insights Data Analytics and OneMedia Advertising services. ArcTM, Panasonic Avionics' integrated moving map application, is designed to enrich the passenger travel experience by providing a seamless map experience.
Ken Sain, Chief Executive Officer of Panasonic Avionics Corporation, said: “Air Arabia is renowned for its ability to blend comfort, reliability and value for its customers and we are very excited to work with them as they implement an impressive digital strategy that will even further enhance their brand value.
“Wireless IFE remains a critical component of many airlines' strategy. eXW will create a unique experience that combines passenger entertainment, digital apps, and onboard retail into a truly unique passenger experience with a competitive total cost of ownership and a compelling ROI,” Sain added.
