Sabre Corporation has announced the integration of new distribution capability (NDC) content from EVA Air, a SKYTRAX airline and member of the Star Alliance. This development utilises Sabre’s global multi-source content platform to enhance travel distribution.
EVA Air’s NDC content will now be seamlessly incorporated into Sabre’s global distribution system (GDS). This allows travel agencies and corporate buyers to compare flight options with greater efficiency and transparency, supporting EVA Air’s commitment to improving customer experience by offering more personalised and flexible fare choices. Further details about the enhanced offerings will be shared by EVA Air in the coming months.
“Implementing our NDC connection to Sabre’s global travel marketplace is an exciting milestone for EVA Air as we continue to expand our distribution strategy,” said Eric Chiu, Vice President of Digital and Information Planning at EVA Air. “By participating in Sabre’s extensive global marketplace and activating NDC capabilities, we are able to deliver an even higher level of service to travellers.”
NDC aims to revolutionise airline retailing by enabling carriers to distribute real-time, diverse travel options through third-party platforms. Sabre’s integration of NDC content allows travel agencies and corporate buyers to efficiently shop, book, and manage NDC offers alongside traditional and low-cost carrier options. Using tools like Sabre Red 360 and Sabre Red Launchpad™, travel sellers can customise the travel experience for their clients more effectively.
“We’re delighted that EVA Air has chosen to join the growing number of airlines globally who are activating NDC connections through Sabre,” said Kathy Morgan, Senior Vice President of Product Management, Distribution Experience at Sabre Travel Solutions. “This highlights our commitment to providing airlines with solutions that support their business growth, while ensuring travel agencies have a seamless way to manage all types of airline content.”
Founded in 1989, EVA Air operates approximately 60 international routes, with a network spanning Asia Pacific, Europe, Canada, and the United States. This collaboration with Sabre further enhances its distribution capabilities and positions it as a leader in personalised travel solutions.
