Aron Backström will take up the role of Chief Commercial Officer at Swedavia on August 10, 2026. He currently serves as Vice President Product & Loyalty at SAS, where he has held several senior strategic and commercial positions.
Backström holds a Master of Science in Economics from the Stockholm School of Economics and brings more than a decade of commercial experience in the aviation sector. In his current role, he is responsible for SAS’ customer experience both on board and on the ground, as well as the EuroBonus loyalty programme.
“I very much look forward to welcoming Aron Backström to Swedavia. With his experience in leading change and business development, I am confident he will help create value for our passengers, airline customers, tenants and other partners,” said Mats Johannesson, President and CEO of Swedavia.
“The Swedish aviation market is constantly evolving, and Swedavia is at the heart of that development. I am passionate about building businesses with the customer at the centre and look forward to working closely with the team,” said Backström.
Swedavia owns, operates and develops ten airports across Sweden, with a mission to provide the accessibility the country needs for travel, business and connectivity. Safe and satisfied passengers are central to its operations. The company is a global leader in developing airports with minimal climate impact, and since 2020 its own airport operations have been fossil-free across all ten sites. In 2025, the Group reported revenues of approximately SEK 6.8 billion (US$544 million) and employed around 2,800 people.
