Lufthansa Group airlines, including Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Eurowings, have introduced a new service integrating Apple AirTag location tracking into their baggage tracing system. Effective immediately, passengers can privately and securely share the location of their AirTag or Find My network accessory through the airline's digital baggage tracking channels. This integration enables more efficient and transparent baggage tracing by incorporating real-time data into the airline's systems.
The initiative is part of the Lufthansa Group's broader digital transformation efforts, led by its “Digital Hangar” team of around 1,000 experts. Dieter Vranckx, Member of the Executive Board and Chief Commercial Officer of Lufthansa Group, highlighted that the use of Apple AirTag data is one of many ways the airline group is enhancing the customer journey through digital innovation.
Oliver Schmitt, Head of the Lufthansa Group Digital Hangar, emphasised that recent improvements in baggage tracking have made it easier for passengers to find solutions via the airline's app and website. The integration of AirTag data is expected to further streamline the process, allowing the airline to respond more efficiently to baggage-related issues.
With this new service, Lufthansa Group Airlines continue to strengthen their digital offerings, providing passengers with enhanced transparency and control over their travel experience.
