Transavia, the low-cost carrier of the Air France-KLM Group, is entering a new chapter in its development with a refreshed brand identity. As a well-established name among European travellers, the airline transported 23 million passengers in the last year—an 8.1% increase compared to 2023—demonstrating steady growth in line with its expanding fleet and route network.
To reflect this progress, Air France-KLM has initiated a subtle but meaningful update to the Transavia brand. The evolution includes a modernised logo that retains the familiar green colour, albeit in a softer shade, reflecting both continuity and renewal. The refreshed visual identity aims to better represent the bold and dynamic spirit of the brand, while appealing to contemporary travellers.
These changes will gradually be introduced across all customer touchpoints, including a redesigned website, updated airport signage, and a refreshed aircraft livery. The first aircraft to showcase the new look will be an Airbus A320neo currently in production in Hamburg, Germany. Its newly painted tailfin offers a preview of the airline’s future visual direction, with the full livery reveal expected in the coming weeks.
Transavia operates a fleet of 131 aircraft and is in the process of transitioning to a fully Airbus A320neo family fleet—reflecting a commitment to modern, efficient operations. The airline currently offers nearly 400 routes across Europe, North Africa and the Middle East, reinforcing its position as a major player in the low-cost travel market.
With this brand refresh, Transavia seeks to enhance its visibility and maintain its competitive edge as it continues to grow across the region.
