Value Group, a leading specialist in comprehensive passenger services for the aviation sector, has joined the Board of Airline Representatives in Germany (BARIG) as a business partner. The partnership brings together two organisations with a shared focus on improving passenger handling, particularly during irregular operations caused by weather disruption, industrial action, or other exceptional circumstances.
When flight operations are disrupted, airlines require fast, flexible and professionally coordinated support to minimise inconvenience and help passengers continue their journeys with as little friction as possible. This is where Value Group’s expertise is most in demand, delivering scalable solutions that combine technology, operational experience and on-the-ground assistance.
“Exceptional circumstances in air transport call for flexible and dependable solutions,” said Michael Hoppe, BARIG Chairman and Executive Director. “With Value Group, we are welcoming a service provider with more than 20 years of proven expertise in this field. As a BARIG business partner, they contribute valuable know-how that helps to optimise passenger processes and strengthen industry collaboration.”
Thomas Sergnese, CEO and CCO of Value Group, welcomed the cooperation. “We are delighted to begin this partnership with BARIG. Together, we aim to further enhance the passenger journey through our Artificial Human Intelligence approach, which combines advanced technology with human expertise. Our latest digital solutions enable passengers to independently select accommodation and ground transportation during disruptions, while airlines retain full real-time visibility and operational control. At the same time, our in-person airport assistance ensures the human presence that remains essential during sensitive moments of the travel experience.”
Founded in Italy in 2001, Value Group today delivers services at more than 300 airports across Europe, supported by a network of over 11,500 service providers. The company also operates its own in-person assistance services in several key markets, including Spain, France, the Netherlands and the United Kingdom.
