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Honeywell unveils new brand identities ahead of Aerospace spin-off

Honeywell has unveiled its two new brands
Honeywell has unveiled its two new brand identities © Honeywell

Honeywell has revealed the new brand identities for its automation and aerospace businesses as it prepares to separate into two independent, publicly traded companies on June 29, 2026. The move marks a major milestone in the company’s transformation and follows the planned spin-off of its aerospace division.

The automation business will operate as Honeywell Technologies and continue trading on the Nasdaq under the ticker symbol HON. Positioned as a leader in the industrial sector’s shift from automation to autonomy, the company will offer a broad portfolio of mission-critical technologies, software and solutions designed to improve productivity, operational performance and growth for customers worldwide.

Meanwhile, the aerospace business will become Honeywell Aerospace, trading independently on the Nasdaq under the ticker HONA. The company will be one of the world’s largest pure-play aerospace suppliers, with established strengths in advanced technologies and systems. It will focus on shaping the future of aviation through innovations in electrification, autonomous flight and next-generation aerospace solutions.

With Honeywell’s brand currently valued at an estimated US$18 billion, both companies will build on a heritage of more than 140 years of innovation while developing distinct identities aligned with their respective strategies and growth ambitions.

Announcing the new branding, Chairman and Chief Executive Officer Vimal Kapur described the move as a defining moment in the company’s evolution. He said the new identities honour Honeywell’s long-standing legacy while reflecting the focused vision and strategic direction that will guide Honeywell Technologies and Honeywell Aerospace as standalone businesses.

The rebranding signals the beginning of a new chapter for both companies, enabling each to pursue its own growth opportunities while continuing to build on Honeywell’s reputation for technological innovation and industry leadership.

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