VAS Aero Services, a global leader in aviation logistics and aftermarket services, has launched its new corporate brand identity with the introduction of its new “heritage green” logo – a nod to previous VAS branding and enhanced aligned tagline, “a Satair service company”.
Encompassing the new logo, new corporate colours and type font, as well as the tagline signalling the company’s close alliance with aviation aftermarket leader Satair, VAS’s refreshed corporate identity is being rolled out across external channels and in the organisation.
“Long-term customers, business partners and followers of VAS Aero Services will still recognise us in this new look. By design, we’ve kept some elements of who we are and have been,” notes VAS CEO Tommy Hughes. “But our new identity is also an indication of where VAS is going, in terms of our close affiliation with Satair, our emphasis on innovation and our unwavering commitment to aircraft lifecycle management and promoting second-life aircraft solutions.”
Satair, an Airbus Services company, acquired VAS Aero Services a year ago, establishing VAS as a wholly owned stand-alone subsidiary. That acquisition has created a global aviation support services organisation with greater geographic reach and a broader depth of aviation logistics and aftermarket services.
Commenting on the smooth transition to Satair ownership, Hughes states that “Since joining Satair, VAS has seen a significant growth in the acquisition of used serviceable materials and the expansion of its customer base. We have more active programmes under management than at any time in the company’s 40-plus-year history. Together with Satair, we are validating the aviation industry’s focus on extending the lifecycle of aircraft and utilising opportunities to recycle material.”
