Qantas is set to redesign its uniform for the first time in over a decade, aligning with its fleet renewal programme and ambitious future plans, including the launch of “Project Sunrise“. The airline has begun the search for an Australian designer to create a new look that will represent the next era of the national carrier.
The redesign process will centre on Qantas employees, with more than 17,500 uniformed staff invited to provide input through a company-wide survey. Qantas Group CEO Vanessa Hudson, stated that the uniform is a key representation of the airline’s brand and evolving identity.
“Our uniform embodies the Qantas spirit worldwide. As we expand our network, renew our fleet, and push the boundaries of global aviation, it’s time to define a new look that reflects our future direction,” Hudson said. She also acknowledged the contribution of designer Martin Grant, who created the current uniform in 2013.
Qantas has a long history of partnering with renowned designers, including Peter Morrissey, Yves Saint Laurent, George Gross and Harry Who, and Emilio Pucci. The airline will now engage several Australian designers to assess requirements before selecting its eleventh uniform design.
The winning designer will be announced in the coming months, with the new uniform set to debut in 2027. The updated look will complement Qantas’s significant investment in its fleet, with over 100 new aircraft on order across the next decade.
