WestJet announced it has signed a memorandum of understanding to build a distribution and codeshare agreement with U.S. based Southwest Airlines. This memorandum of understanding is the first step that will see both airlines, by late 2009, have the ability to commence codeshare flights across both networks. In the near future, southwest.com will become a distribution channel for WestJet’s existing Canadian and transborder flights. Other potential opportunities within the agreement include purchasing, ground handling, marketing and selling to corporate accounts and other areas of mutual gain.
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