TACA unveils new image

TACA, the international airline with a 77-year history in Central, South and North America, unveiled its new brand image and a series of new services on board and on the ground as it seeks to provide a new customer experience and compete in a demanding and competitive airline industry. TACA Chairman and CEO Roberto Kriete introduced the new brand identity by unveiling a new AIRBUS plane showing the freshly painted logo on the tail and body of the plane.