IFE Services and AirMedia Group of China form strategic alliance

IFE Services, one of the leading in-flight entertainment (IFE) providers, announced the formation of a strategic alliance with AirMedia Group of China. AirMedia has distribution rights to a wide and diverse range of Chinese entertainment content including movies and TV programmes. The company also operates the largest digital media network in China dedicated to air travel advertising, operating screens in 37 major airports and selling advertisements on routes operated by 9 airlines, including the 3 largest in China. Under the agreement, IFE Services and AirMedia will pool content resources when appropriate and work closely together to provide airlines in China and the rest of the world with innovative and original in-flight entertainment their passengers will enjoy.