Mitsubishi Aircraft Corporation announced the establishment of a locally incorporated, solely-owned subsidiary in Amsterdam, the Netherlands to function as its sales base for Europe. With the establishment of the Europe sales office, Mitsubishi Aircraft will accelerate its sales activities of the MRJ (Mitsubishi Regional Jet) in the European region. The new company will begin operation on May 1, 2011.
Europe is the second largest market for regional jet aircraft, following the United States. The new regional sales base allows Mitsubishi Aircraft to conduct on-the-ground sales activities to customers without any time differences. The Europe sales office will not only cover the European but also the Middle Eastern and African markets. It will strengthen relationships with potential customers and enhance the presence of the MRJ brand to secure new orders.
Mitsubishi Aircraft expects 5,000 regional jets to be in demand in the next 20 years; 30% of which will come from Europe. Amsterdam was chosen as the best suitable location to conduct the most efficient and productive sales activities in this huge market because of its central location and excellent connectivity within Europe. The main purpose of the Europe sales office is to boost sales activities, gather information, and conduct public relations. Furthermore, the office will promote the MRJ brand to the market and develop a higher brand profile.
