Lufthansa Systems and Virgin America take In-Flight Entertainment to new heights

Virgin America selected Lufthansa Systems’ BoardConnect platform, as the technology partner for the anticipated next iteration of the airline’s Red in-flight entertainment system.  At the 2011 Airline Passenger Experience Association (APEX) Expo in Seattle, Virgin America and Lufthansa Systems unveiled their cooperation to develop the new platform – which will be the first of its kind in the domestic skies.  Slated for launch in late 2012 and now under development, the new Red platform will offer an entirely new approach to in-flight entertainment, with hybrid technology that will give travelers a variety of ways to play, interact, connect and be entertained at 35,000 feet – similar to the multi-faceted consumer technologies they have access to in their lives on the ground.  Virgin America is the first U.S. carrier to use the innovative technology foundation developed by airline IT specialist Lufthansa Systems.