Joakim Landholm named new Head of Commercial at SAS

After SAS’ CEO Rickard Gustafson presented the company’s new strategic direction earlier this month, which included its current Commercial department being split into two departments – Commercial and Marketing & Sales – the new head of Commercial has now been appointed. Joakim Landholm will take on the responsibility as Head of Commercial, and he will also be a member of SAS’ group management team. Joakim Landholm is currently the Chief Operating Officer at RSA Scandinavia. He also has a broad leadership background from both strategic and analytical functions at GE Money Bank, Accenture and Swedbank.