Avianca: single commercial brand for the Airlines in Avianca Holdings S.A.

As announced in late 2012 and after three years of intense work aimed at integration and reorganization of operations and processes, ground and air equipment modernization, and the adoption of industry best practices, the airlines in Avianca Holdings S.A. (formerly known as AviancaTaca Holding S.A.) begin a new stage in their business development under the commercial brand Avianca, with its new visual standards. Honoring the business development reached by Avianca and TACA Airlines with 94 and 82 years of uninterrupted operations, respectively, the new identity bonds the heritage of the route network, envisioning connecting the continent through all cardinal points, capturing in the logo the service provided through the skies of the Americas.