After an extensive integration process following the association of LAN Airlines and TAM Airlines – during which the Group made great advances in achieving synergies for internal processes, network optimization, and fleet restructuring and modernization – LATAM Airlines Group has decided to adopt a single name and identity and announces that the new brand for the largest airline group in Latin America and its affiliates will be LATAM. The new LATAM branded airline group will unite all the passenger and cargo airlines for LATAM Airlines Group: LAN Airlines and its affiliates in Peru , Argentina , Colombia and Ecuador ; in addition to TAM Linhas Aereas S.A., and its subsidiary TAM Air Transport Mercosur S.A. (TAM Airlines (Paraguay), and the cargo carriers comprised of LAN CARGO , LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air. The decision to create a new brand is a historic milestone in the airline industry not only because this is the first time an airline group has chosen to consolidate under a single brand, but because this is the first time a Latin America based airline group aspires to become one of the best in the world.
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LATAM, the new brand for LAN Airlines and TAM Airlines
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