Qantas to update iconic Kangaroo logo

Qantas has revealed an update to its iconic Kangaroo logo as part of preparation for the Boeing 787 Dreamliner entering its fleet a year from now. The change is only the fifth time the red-and-white image on the tail of Qantas aircraft has been updated since it was first introduced in 1944. The last update was in 2007 to coincide with the introduction of the Airbus A380 to the national carrier’s fleet. The new design will gradually appear across the Qantas network from October 27, starting with digital assets, signage and advertising. Updating branding on aircraft will be sequenced with scheduled re-paints, to be completed in time for the airline’s centenary in 2020. The updated brand follows the introduction of new cabin crew uniforms in 2014 and new pilot uniforms, unveiled earlier this year, that rolled out October 27.