MediaValet, provider of cloud-based digital asset management (DAM) software, reported that China Southern Airlines has elected MediaValet to manage their global library of brand assets and marketing material. China Southern Airlines will utilize MediaValet to maintain brand consistency and provide fast, efficient and reliable access to a central media library for staff in 15 branch companies, 6 subsidiaries and 25 offices across Mainland China and 67 overseas. China Southern Airlines is the 4th largest airline in the world, servicing hubs across China and throughout Asia, Europe, America, Oceania and Africa. Since 2000, China Southern Airlines has been dominating the domestic Chinese market and has recently been expanding internationally to continue fuelling its accelerated growth. Consistent branding, powerful visual content and seamless team collaboration have been instrumental in expanding China Southern Airlines’ dominant market share.
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