At the 11th World Air Cargo symposium in Abu Dhabi, IATA (International Air Transport Association) has called upon the air cargo industry to accelerate its speed of modernization, and to concentrate more on delivering a service of a high quality.
Until the last half of 2016, which saw a 7% increase in demand compared to the same period 2015, growth in this sector of the cargo industry had remained relatively static over recent years.
According to Alexandre de Juniac, Director General and CEO of IATA, “Listening to the customer has never been more important. The positive forces currently supporting growth are good news. But our customers are telling us that they expect more. Complicated and convoluted paper-based processes that are basically unchanged from the 16th century are still being used in air cargo today. Our customers pay a premium to ship by air and they rightly expect modern processes and high quality services.”
De Juniac has identified two areas of the industry which require particular focus, namely e-freight and high quality services. The industry began to embrace a digital process transformation ten years ago and key to this is the adoption of the e-ar waybill, which currently has early 50% penetration.
Where high-quality services are concerned, de Juniac made his feelings clear saying that: “Two of the fastest growing and most profitable parts of the business are focused on meeting specific customer needs. These are e-commerce as well as time- and temperature-sensitive cargo such as pharmaceuticals. It’s a great example to illustrate that we are most successful when we understand and meet customer expectations with value-added solutions.
“Shippers today want responsive services based on intelligent systems able to self-monitor, send real-time alerts and respond to deviation. Technologically speaking, this is totally possible. The key to this and other innovations is using data efficiently and effectively. Finding solutions to unfulfilled (or even unrealized) expectations creates value for customers. And that propels a business forward.”
Learn more on how AviTrader can expand your market
AviTrader Publications Corp.
Suite 305, South Tower
5811 Cooney Road
Richmond, BC V6X 3M1