WestJet appoints Bob Cummings EVP for ultra-low-cost-carrier

WestJet has appointed Bob Cummings as Executive Vice-President, responsible for the yet-to-be-named ultra-low-cost carrier (ULCC), which will launch late in 2017 or early 2018. Bob will have accountability for all aspects of this new venture, including planning, branding, pricing, product development and operationalization. He will also continue to drive other key strategic initiatives for WestJet. Bob has been with WestJet since 2005, with almost 11 years at the EVP level with a variety of responsibilities.