JetBlue ends relationship with numerous online travel agencies

JetBlue is ending ticket sales through more than 10 online travel agencies (OTAs) as part of its structural cost program to reduce costs across the airline. The change marks the first phase of a new online distribution strategy, which will focus on direct bookings through jetblue.com and select third-party channels. The distribution cost structure through third-party channels makes it challenging to offer a full range of fares. By eliminating lower-yield online travel agencies, JetBlue will not only support its structural cost efforts but also help ensure that customers traveling with JetBlue have the best experience possible.