Finnair becomes first non-Chinese airline to collaborate with Chinese JD.com

Finnair will start a collaboration with JD.com, also known as Jingdong, one of the leading e-commerce companies in China. Finnair will be the first non-Chinese airline to open a flagship store for online flight bookings on the JD Travel platform, in the beginning of 2018. The collaboration also includes promotions and loyalty member partnerships. As a travel service platform for one of China´s largest online retailers, JD Travel benefits from JD.com’s 258.3 million customer base. Through partnering with Finnair, JD Travel will deepen its foothold in the international travel market. Over the past decade, Finnair has placed a strong strategic focus on the Chinese market and is fast becoming one of the biggest European carriers operating between Europe and China. The opening of the Nanjing route in May 2018 will increase Finnair’s growing footprint in Northeast Asia, with the Finnish carrier flying to seven destinations in Greater China during the 2018 summer season.