Delta Air Lines and United Airlines became the latest major corporations to end marketing ties with the National Rifle Association.
On its website Delta announced that it has reached out to the National Rifle Association to let it know that the airline will be ending its contract for discounted fares for travel to the association’s annual meeting through Delta’s group travel program. The company will request that the NRA remove Delta’s information from its meeting website.
Delta’s decision reflects the airline’s neutral status in the current national debate over gun control amid recent school shootings. Delta said out of respect for its customers and employees on both sides, it has taken this action to refrain from entering this debate and focus on its business.
This is not the first time Delta has withdrawn support over a politically and emotionally charged issue. Last year, Delta withdrew its sponsorship of a theater that staged a graphic interpretation of “Julius Caesar” depicting the assassination of President Trump.