Reporting to Gregg Saretsky, WestJet Group President and CEO, Steven will have end-to-end accountability for all strategic aspects of Swoop, including short and long-term planning, branding, pricing, product development, and operationalization of the ULCC in 2018 and beyond.
Bob Cummings, the WestJet executive in charge of Swoop launch, will move into the role of WestJet Executive Vice-President, Strategy and Guest Services.
