Responding to the growing demand of airlines to increase ancillary revenue, and to enable a new generation of revenue-generating inflight services, Panasonic Avionics (Panasonic) announces NEXT Marketplace, their new retail platform for customers of their NEXT and eX3 systems.
NEXT Marketplace provides a complete end-to-end digital retail solution that incorporates an easy and flexible set of shopping channels for passengers, through both seatback screens and mobile devices. NEXT Marketplace also provides airlines with tools for the creation of dynamic retail offerings and inventory management that can be tailored to a variety of retail models and promotional scenarios.
Panasonic's strategy with NEXT Marketplace is to partner with industry leaders like gategroup, which serves more than 700 million passengers annually with its retail and catering operations. gategroup's involvement will include their technology partner Black Swan who will provide their extensive data analytics capabilities, enabling airlines to develop increasingly targeted and effective inflight offerings.
